A free webinar brought to you by CUNA Strategic Services and Advantage.

Featured Speakers: Cheryl Lawson, EVP of Compliance Review and John Cohron, CEO, ADVANTAGE

The financial services industry is at a turning point as regulatory pressures and consumer expectations continue to reshape overdraft services. With the CFPB’s final rule on overdraft fees and regulatory pushes to reduce consumer costs, credit unions are navigating a rapidly changing environment. In “Overdraft Outlook 2025,” ADVANTAGE’s Cheryl Lawson, EVP of Compliance Review, and CEO John Cohron will provide the guidance and actionable strategies to stay ahead, maintain compliance, and strengthen your overdraft program’s value.

This webinar will help credit union leaders align with evolving regulatory expectations while focusing on what matters most – delivering responsible, consumer-first services that protect revenue and build long-term relationships. You'll will gain insights into emerging trends, potential challenges tied to regulatory uncertainty, and opportunities to differentiate your overdraft service in a competitive landscape.

Key takeaways include:

• The CFPB’s final rule on overdraft fees: What to expect and how it may impact non-CFPB supervised institutions, including potential uncertainties tied to a new presidential administration.

• Regulatory pushes to reduce consumer costs and eliminate bad overdraft practices: How to align with evolving expectations while safeguarding revenue.

• Steps to build a compliant, consumer-first overdraft strategy: Balancing regulatory compliance, operational efficiency, and account holder satisfaction.

• The future of overdraft services: Emerging trends and proven approaches to position your institution for long-term success.