Transforming a Core Conversion Into a Strategic Win

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By ADVANTAGE

When R-S Bellco Federal Credit Union learned their core system was being sunsetted, the clock was ticking to find a replacement. But for CEO Bill Hershman – who had inherited the contract – this wasn’t just about swapping technology. The system’s outdated features, high costs, and operational limitations had long hindered service delivery. He recognized the transition as a rare chance to rethink vendor relationships, modernize capabilities, and secure terms that would create lasting value for the credit union and its members.

Partnering with ADVANTAGE, Bellco navigated the complex core conversion process with a clear strategy and strong negotiation plan. The results were significant: over $220,000 in incentives, more than $120,000 in savings, and synchronized contract expirations to strengthen future bargaining power. The new system introduced upgrades like instant debit card issuance, remote deposit capture, external transfers, and enhanced security – transforming what began as a looming challenge into a seamless transition and a strategic win.

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ADVANTAGE

ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value.

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