By Sparrow
St. Mary’s Bank replaced its rigid, blast-messaging tool with Sparrow to deliver personalized, automated onboarding journeys tailored to individual member behavior. By leveraging automated data feeds across product lines like auto loans and checking, the credit union freed up internal marketing capacity while targeting members based on their specific account statuses.
The personalized approach doubled top-of-funnel email engagement while cutting total send volume in half. Crucially, 72% of new indirect members, and 84% of new direct auto members adopted digital banking after receiving targeted onboarding campaigns, converting high-friction segments into active digital relationships.
Connect with Sparrow to learn more.
