Utah Community Credit Union (UCCU) set out to stand apart in the highly competitive Salt Lake City market by promoting new homeownership opportunities in emerging communities. To achieve that goal, they needed a data-driven, real-time marketing solution that could scale across multiple channels and deliver relevant product messages to prospective and existing members.
By partnering with Finalytics.ai, UCCU harnessed AI-driven insights to create personalized ad journeys, fine-tune campaigns in real time, and highlight products most suited to each individual’s needs. As a result, UCCU experienced more than a 20% lift in application conversion and saw a marked increase in overall membership acquisition – positioning the credit union for lasting success in its new markets.
