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STRENGTHENING CREDIT UNION MEMBER ENGAGEMENT

Provide the personalized in-branch experience, online.

No more static website content that changes every three years. With Finalytics.ai, visitors to your credit union’s website see content based on their specific needs each time they visit.

With AI informed by individual user behaviors, transactional information and third-party data, your credit union’s website is always able to offer the most relevant, resonant content for every single member.

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HOW DEBBIE DRIVES MEMBERSHIP

Rewarding smart financial behaviors, connecting Gen Z with credit unions.

Debbie is an online platform that primarily helps younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account. The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.

FINALYTICS.AI SOLUTIONS

Humanizing the digital experience.

AI-Powered Member Personalization

This solution is designed to help credit unions deliver one-to-one digital experiences that resonate with each unique member. Leveraging real-time data and dynamic segmentation, the platform tailors every interaction – from website content to mobile app messaging – to the individual’s financial goals, behaviors, and preferences.
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Predictive Analytics and Segmentation

Equip your credit union with deep insights into member needs and behaviors with the Predictive Analytics and Segmentation solution. By examining patterns in transactional data, digital interactions, and demographic factors, this platform can anticipate member journeys, allowing credit unions to proactively address pain points and uncover new business opportunities.

Through intuitive dashboards and reporting tools, credit union staff can quickly identify high-value segments, forecast product demand, and optimize marketing strategies. This heightened visibility into member trends also enables credit unions to offer proactive financial guidance and foster stronger member relationships.

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PROVEN SOLUTIONS

Finalytics.ai in action

270%
See up to a 270% increase in conversion of prospects to members.
80%
Drive up online product applications by 80%.
"Our collaboration with Finalytics has been transformative. The full-service partnership enabled us to offer personalized experiences to members and prospective members on our website leading to remarkable results--with some segments showing up to a 10x increase in conversion."

- Heather Resh, Marketing Operations Manager at Global Credit Union

THE RIGHT SOLUTION FOR YOUR CREDIT UNION

Reimagining what you can do for your members.

Finalytics.ai helps credit unions elevate their digital experiences with AI-driven websites that can increase member acquisition and engagement, product penetration, and brand loyalty. With Finalytics.ai, credit unions can also benefit from:

  • Enhanced service quality, acknowledging significant financial milestones for members
  • Better understanding of overlooked underserved communities and members
  • Automated workflows and machine learning models that continually refine themselves, ensuring that every recommendation is as relevant and timely as possible
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