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Measure Your MAC: Member Acquisition Cost

February 26, 2025
1:00 p.m. CT (11:00 a.m. PT, 12:00 p.m. MT, 2:00 p.m. ET)

1609291925

A free webinar brought to you by CUNA Strategic Services and Debbie.

Featured Speakers: Rachel Lauren, Co-Founder and COO of Debbie; Sundeep Kapur from Digital Credence; and Blake Woods, VP of Insights, Innovation, and Impact at CFCU

Over 40% of credit union executives don't know their own member acquisition cost (MAC), despite the fact that their #1 goal is to grow the credit union membership. In order to accomplish that goal sustainably, credit union executives need to become smart about how to measure this cost and how to leverage different channels to optimize it.

This webinar will cover industry benchmarks from the average member acquisition cost for the top 100 credit unions, as well as survey data from over 50 credit union executives, covering their marketing budgets, channel breakdown, and growth strategy.

Key takeaways include:

  • How to calculate your MAC (member acquisition cost) and include it in budgeting sessions
  • Industry benchmarks for MAC
  • Test different marketing channels to help reduce your MAC