Credit Union of Colorado acquired 5,500 new CDs worth $186M with a streamlined, fully automated online campaign. How did they do this? By leveraged personalized messages offering CDs through digital banking channels that started with a self-service fully digital application form and automated workflows that sent real-time confirmations upon successful CD creation.
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Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.
