Cracking the Code: How Credit Unions Can Win Over Gen Z

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A free webinar brought to you by CUNA Strategic Services and Sparrow

Discover how engaging and retaining the next generation of membership isn’t a luxury, it’s a necessity. With only 4% of Gen Z banking with a credit union, credit unions must reimagine their approach to forge lasting relationships with the next generation of members to remain competitive.

Learn from Sparrow CEO and credit union technologist, Harrison Hochman, how to:

  • Decode Gen Z and Millennials: Understand their unique values, expectations, and communication preferences.
  • Become their financial hero: Craft a compelling value proposition that resonates with their aspirations and goals.
  • Outmaneuver the competition: Discover cutting-edge tactics and strategies to win the battle for Gen Z.
  • Build lasting relationships: Implement best practices for fostering multi-product loyalty and long-term engagement.


 
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Sparrow

Sparrow bridges the gap between credit unions and the next generation, establishing trust and building lifelong relationships with Gen Z members years before traditional methods could. Sparrow helps launch the most needed financial solution for young adulthood (such as student loans) without having to shoulder any of the risk associated.

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