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GROW CREDIT UNION MEMBERSHIPS

Turn Gen Z borrowers into lifelong members.

Sparrow is an all-in-one fintech platform that simplifies student lending, helping credit unions connect with Gen Z early. Its risk-free, white-labeled marketplace makes education financing transparent, accessible, and aligned with your brand.

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HOW DEBBIE DRIVES MEMBERSHIP

Rewarding smart financial behaviors, connecting Gen Z with credit unions.

Debbie is an online platform that primarily helps younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account. The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.

SPARROW SOLUTION

Lending that builds lifelong loyalty.

Crest Marketing Automation

Sparrow helps credit unions accelerate hyper-targeted digital relationship-building with membership to the end of creating deeper conversations and relationships. The platform introduces best-practice automated journeys that deliver the right message to the right member at the right time, developing a pathway for creating more multi-product relationships.

Unlike generic automation platforms, Sparrow recommends proven campaigns, content, and sequences; delivers real-time data for immediate automated action on member insights; enables full-funnel ROI attribution; and provides unlimited support from a dedicated partner success manager who proactively recommends messaging and journeys.

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Student Loan Marketplace

Sparrow turns credit unions into the “Expedia” for private student loans, allowing them to help members find the best rates across 21+ lenders – all within a white-labeled experience that keeps the credit union at the center.

Beyond student loans, Sparrow’s automation tools nurture long-term relationships by recommending checking accounts, credit cards, auto loans, and more. No core integration is required, and Sparrow provides pre-tested marketing content to help credit unions launch and scale quickly.

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PROVEN SOLUTION

Sparrow in action

70%
of Sparrow users are younger non-members who express interest in joining after using the platform.
260+
unique data attributes per Gen Z user help credit unions build deep, multi-product relationships.
21+
top lenders power Sparrow’s marketplace, giving members the best student loan options in one place.
“Our commitment to our communities has never been stronger. Our partnership with Sparrow shows that we are answering the call of the next generation as they pursue life-changing educational opportunities. We started by supporting factory and trade-workers, and are now deepening our commitment to them through an innovative, digital solution.”

Brad Bergmooser
Chief Executive Officer, Financial Plus Credit Union

THE RIGHT SOLUTION FOR YOUR CREDIT UNION

Strengthening connections, expanding reach.

Sparrow helps credit unions unlock new growth opportunities by building long-term relationships with Gen Z members. It offers tailored solutions powered by automation and analytics. Here’s how Sparrow works for you:

  • Launch in 60 seconds and get started without marketing or IT resources.
  • Access 21+ lenders and offer a wide network of lenders on one platform.
  • Risk-free lending with no need to underwrite, fund, or service loans.
  • Data-driven growth with insights and automation to nurture relationships and drive engagement.
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SPARROW RESOURCES