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How TFCU Used Data to Grow Credit Cards and Save Members Money

May 13, 2024

A free webinar brought to you by CUNA Strategic Services and Arkatechture.

Learn how Tucson Federal Credit Union’s used a data-driven credit card promotion that resulted in 28 new applications, nine new credit cards, and 68% of balances retained.

The TFCU team built a dashboard & model to analyze:

  • How many emails were opened?
  • How many new credit card applications did we receive?
  • How many approved applications resulted from the campaign?
  • How many new credit cards to TFCU?

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About Arkatechture

Arkatechture is a technology company and CUSO dedicated to empowering credit unions with a better understanding of their members and organization through data. We are a team of data lovers and technical experts who use our skills to help organizations of all sizes harness, utilize, and optimize their data.