How MSUFCU Achieved 12× ROI by Winning Top-of-Wallet Status

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By Strivve

Michigan State University Federal Credit Union (MSUFCU) partnered with Strivve’s CardSavr™ Top of Wallet platform to secure primary wallet position and simplify card-on-file updates for members in an increasingly competitive digital payments landscape. The result: a 15% member opt-in rate, 96% card placement success, 23% immediate new-card activation, and a 12× return on investment in interchange revenue. Download the case study for the full story.

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Strivve

Strivve is a fintech innovator empowering financial institutions with cutting-edge solutions to enhance digital payments and cardholder engagement. With a mission to empower payment card issuers to Capture More Commerce™️, Strive is simplifying and accelerating card usage in online payments. Strivve partners with top issuers and payment networks to drive seamless, secure, and scalable card-on-file experiences.

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