From Promotions to Primacy: Building an always-on checking growth strategy
A free webinar brought to you by CUNA Strategic Services and ADVANTAGE
Presenters: Barb Lowman, President, CSS; Jennifer Simmons, VP of National Alliances, ADVANTAGE, powered by JMFA
According to Cornerstone Advisors’ recent “What’s Going On in Banking?” report, deposit growth and new member acquisition have become top priorities for financial institutions. Yet many credit unions continue to rely on short-term promotions, rate incentives, or reactive marketing campaigns that fail to produce sustainable results.
At the same time, consumer expectations are evolving rapidly. Digital banks and national institutions are raising the bar with seamless digital experiences, new features, and highly targeted acquisition strategies – making it increasingly difficult for many credit unions to compete for primary account relationships.
Listen in as CSS President Barb Lowman and ADVANTAGE, powered by JMFA, VP of National Alliances Jennifer Simmons explore what current industry data reveals about deposit growth priorities – and why many institutions struggle to translate those priorities into effective strategies. They also discuss the critical role checking accounts play in establishing the primary financial relationship and how a more disciplined, data-driven acquisition approach can help credit unions drive long-term deposit growth rather than temporary spikes.
Key takeaways include:
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What recent industry data reveals about deposit and checking growth priorities
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Why traditional deposit promotions and rate strategies often fall short
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How changing consumer expectations are reshaping primary account relationships
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The competitive pressures credit unions face from national and digital banks
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How a structured checking acquisition strategy can support sustainable deposit growth
Connect with ADVANTAGE to learn more.
