
IMPROVING CREDIT UNION OPERATIONS
Growth solutions to help credit unions stay competitive.
ADVANTAGE, powered by JMFA, offers a comprehensive suite of services including overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection.
With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships.

HOW DEBBIE DRIVES MEMBERSHIP
Rewarding smart financial behaviors, connecting Gen Z with credit unions.
Debbie is an online platform that primarily helps younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account. The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.
ADVANTAGE SOLUTIONS
Elevate your performance, build more value.
Vendor contract negotiations
ADVANTAGE Next Generation Overdraft Privilege®
Increase non-interest income, protect and strengthen revenue – all while delivering better member service with the latest overdraft program innovations. This solution includes up-to-date compliance, process automation, in-depth reporting, and ongoing training designed specifically for credit unions.
PROVEN SOLUTIONS
ADVANTAGE in action
98%
of the time, vendor contract negotiations improve credit unions’ bottom line.
135%
increase in non-interest income with Advantage’s overdraft program.
40+ years
serving the credit union system.
“The level of [ADVANTAGE’s] consulting support is very much appreciated. Plus, their approach to consistent, clear communication with members about our overdraft program has made a huge impact on its success!”
- Executive at a Northeastern Financial Institution, $267M in assets
THE RIGHT SOLUTION FOR YOUR CREDIT UNION
Consultative, hands-on growth solutions.
ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. By working with them through CUNA Strategic Services, you’ll also benefit from:
- Preferred pricing and a pay-for-performance model
- Hands-on, personalized support and implementation
- Generations of experience and expertise helping credit unions grow
Want to learn more?