Your Customer Onboarding Is Broken

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By Debbie

Featured Speakers: Frida Leibowitz, Jim Marous1754387155351

Jim Marous interviews Frida Leibowitz on "The Financial Brand" podcast, where they talk about the challenges with digital acquisition, including account opening software, fake fraud and real fraud, and real advice on how to improve your digital account opening process.

Frida tells the story of how she and her co-founder were both denied credit union membership for deposit accounts, not loans, and it was primarily because the address on their ID didn't match their residential address. Studies have shown this to be a common trend with Millennials/Gen-Z, who are much more nomadic than their Gen-X+ counterparts. These, and other factors, contribute to a lack of financial inclusion.

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Debbie

Debbie was built with the philosophy that the way to drive long-term financial behavior is by aligning positive incentives between consumers and financial institutions. That’s why Debbie is the first platform to reward and pay consumers to improve their financial habits, like making on-time payments, saving, and spending smartly, all while driving new members to you.

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