By NewtekOne
We hear a recurring frustration from some credit unions about their merchant services' third-party referral programs.
The assigned representative is not always available when a business member is ready to engage. Turnover disrupts continuity. Follow-up takes too long, and the credit union has limited visibility into what is happening with the opportunity. When these gaps emerge, the impact is clear: fewer closed opportunities, lost fee income, and merchant settlement deposits flow to another financial institution.
Newtek provides a better model: responsive specialists, transparent referral tracking, and a focus on winning business and directing deposits back to the credit union. For more than two decades, Newtek has been a CUNA Strategic Services alliance provider.
Give Business Members a Reason to Engage
Most independent business owners do not need another generic sales call from a payment processor. They need a reason to take the meeting.
Newtek Merchant Solutions provides a complimentary merchant statement assessment using custom analytical tools. We review the member’s current processing arrangement, validate the pricing, and identify areas where measurable value exists.
The assessment examines processing volume, card mix, interchange, equipment costs, gateway charges, and recurring fees. It gives the business member a clear view of what they are paying, where the money is going, and whether the current structure fits how the business operates.
Validated Pricing. The Right Solution. Total Transparency.
That is more valuable than a generic rate quote. It gives the credit union a specific reason to contact the business member and gives the member a reason to participate.
Newtek also offers zero-cost processing options that allow businesses to offset credit card processing expenses through transparent pricing at the point of sale. This gives the credit union another way to help business members reduce expenses and retain more of their sales revenue.
Newtek Understands the Value of Every Referral
Every merchant services referral represents an opportunity to help a business member improve how they accept payments, reduce expenses, and manage cash flow.
It is also an opportunity to keep the member’s operating deposits connected to the credit union.
When card proceeds settle somewhere else, another bank, fintech, or payments provider receives those funds and becomes more central to the business. Your credit union might hold an account, but the financial institution receiving the member’s daily revenue has a meaningful position.
Newtek Merchant Solutions helps connect that payment activity to the member’s credit union account. Next-day funding is available, allowing settled card transactions to post the following day.
A Merchant Services Partner Has to Show Up
Traditional coverage models sometimes leave representatives responsible for broad territories and multiple financial institutions. When a business member is ready to talk, the assigned representative might not be available at the right moment.
The opportunity slows down. The member loses interest. The deposits continue going somewhere else.
Newtek operates differently. Merchant services specialists engage directly with the credit union and the business member. We join meetings on camera, review the statement assessment, explain the economics, answer questions, and remain involved through the decision.
The credit union makes the introduction. Newtek turns that introduction into an outcome.
Never Lose Sight of a Referral
Newtek's proprietary NewTracker system provides transparency from referral through closing. Credit union partners can see status updates, notes from Newtek specialists, and live reports rather than repeatedly contacting a representative for information.
When an opportunity is not progressing, the credit union sees it. When additional support is needed, the credit union remains positioned to help. When another business need emerges, the credit union has an opportunity to act.
Service After the Sale Matters
Winning the merchant account is only the beginning. Newtek provides 24/7/365 U.S.-based customer support. Business members also receive online access to transaction details, batch reports, funding information, and electronic merchant statements.
Service is not an extra feature. It is part of the solution.
Measure Your Partner by Outcomes
Are referrals being worked? Are deals closing? Are settlement deposits flowing back to your credit union?
Newtek brings responsive specialists, complimentary merchant statement assessments, and complete visibility through NewTracker.
Connect with NewtekOne to help your credit union win more merchant relationships and drive more deposits.
Merchant processing services are offered by Newtek Merchant Solutions, LLC., a subsidiary of NewtekOne, Inc. Zero-cost processing, next-day funding, equipment, pricing, and other program features are subject to approval, applicable laws, card-network requirements, and program terms.
