The Impact of Offering Digital Investing for Credit Unions

By

By Eko

53% of Americans would prefer to invest with their credit union, yet less than 1% actually do. They're choosing Robinhood and Betterment instead, and investment firms are actively recruiting your members with high-yield bank accounts.

What if you could recapture that opportunity? We studied four credit unions (ranging from $50M to $5B in assets) that added digital investing. The results speak for themselves:

  • 7% member adoption in year one

  • 3.8x increase in login frequency

  • 11% deposit growth

  • 6x better retention – especially among younger members

This isn't theory. It's what's already happening at credit unions like yours.

Connect with Eko to learn more.

View the case study

Picture of Eko

Eko

Eko enables credit unions to offer digital investing to all their members, and not just the wealthiest 1%. Eko’s white-label platform natively integrates into your existing online and mobile banking, allowing your members to access investments without ever leaving their trusted online banking platform. Eko offers four distinct investment options where members can start investing with as little as $10.

Author

Recommended For You