San Diego played host to a turning point in fintech this May. At FinovateSpring 2025, Finalytics.ai was named a Best of Show winner, joining an elite group of innovators transforming the future of financial services. Our selection was based on real-time audience votes, recognizing both the quality of our live demo and the potential impact of our solution.
While we’re proud to be honored, we’re even more excited about why we won: the growing urgency among credit unions and community banks to compete with larger institutions through smarter, more personalized digital experiences.
From Branch to Browser: Bringing human-centered service online
Finalytics.ai was built for one purpose: helping credit unions translate their high-touch, relationship-based service into the digital realm. Our platform leverages behavioral, transactional, and third-party data to deliver dynamic, individualized experiences – both for authenticated users and anonymous visitors.
Imagine showing refinancing tools to mortgage shoppers, surfacing financial literacy tips for Gen Z members, or reminding a user to complete a loan application they started last week. Now imagine doing all of that automatically, in real time. That’s Finalytics.
It’s not just personalization – it’s contextual intelligence. And it works. Our clients have seen dramatic increases in conversion, more efficient use of marketing spend, and the ability to report on digital journeys from first click to funded account.
Why FinovateSpring Was the Right Stage
We had our pick of events this May – SymWest in Portland, EDGE in Vegas – but FinovateSpring’s format made it the clear choice. In just six minutes, we showed the power of our solution in action. That live demonstration sparked real conversations with CEOs, CMOs, and digital leaders who didn’t just want to be impressed – they wanted answers to real business challenges.
As we shared in our Finopotamus interview: “It was the most effective conference we’ve attended this year.”
The intimate setting in San Diego created space for meaningful engagement, and our booth was buzzing with interest from financial institutions looking to break free from generic, one-size-fits-all digital tools.
From “Digital Transformation” to Designing the Future
During the event, our Chief Strategy Officer Baron Conway reframed a common industry buzzword: “It’s not about digital transformation. It’s about designing the future of your business.” That future is being shaped by AI – dramatically. Within five years, we believe financial institutions won’t be organizing content around navigation menus. Instead, content will find the user, surfacing based on need, intent, and behavior. And the center of gravity in fintech? It’s shifting. Away from legacy cores. Away from rigid processes. Toward a member-centric, AI-augmented model where the individual becomes the system of record.
Finalytics at a Glance: Why we won Best of Show
- Purpose-built for credit unions and community banks
- Live, real-time personalization that adapts to user needs
- AI-driven decisions informed by behavioral, transactional, and third-party data
- Outcome-focused design, not just features for the sake of features
- Proven business impact across acquisition, engagement, and retention
Looking Ahead
Being named Best of Show at FinovateSpring is an honor. But for us, it’s also a validation of a bigger mission: to empower financial institutions to remain human – even in an increasingly digital world.
Thank you to the Finovate team, the judges, our clients, and the broader fintech community. We’re just getting started.
