Human Empathy Meets AI Efficiency: The story of Ruth at TruStone

By

By Eltropy

In an era where efficiency often comes at the cost of personal connection, TruStone Financial Credit Union made a bold move to integrate AI in its member communication while preserving human empathy at the core. They introduced Ruth, an AI-powered chatbot named after their very first bookkeeper Ruth.

Read the full story to know how TruStone, in partnership with Eltropy, used the power of AI to solve complex challenges while staying true to its roots. By giving their chatbot a name steeped in legacy, they also created a more meaningful, scalable, and human way to connect. The results? Reduced call volumes, faster response times, and soaring member satisfaction, all led by Ruth.

Connect with Eltropy to learn more.

View the case study

Picture of Eltropy

Eltropy

Eltropy is the leading digital conversations platform for community financial institutions (CFIs). Its AI-driven communication tools empower CFIs to communicate, automate, improve operations and engagement, and increase productivity across the institution – all while maintaining the highest standards of security and compliance. Using Eltropy's platform, CFIs can connect with their consumers anytime, anywhere via text, video, secure chat, co-browsing, screen sharing, and chatbot technology – all integrated into a single platform.

Author

Recommended For You