Overdraft Outlook 2025: Compliance, Consumer Expectations and Opportunities

February 24 , 2025

A free webinar brought to you by CUNA Strategic Services and ADVANTAGE.

Featured Speakers: Cheryl Lawson, EVP of Compliance Review & John Cohron, Chief Executive Officer

The financial services industry is on the brink of significant change, with shifting regulatory expectations and heightened scrutiny reshaping the future of overdraft services.

ADVANTAGE’s EVP of Compliance Review, Cheryl Lawson, and CEO, John Cohron, provide expert insights to help credit unions not only adapt to evolving regulatory expectations but also thrive in a competitive landscape, all while focusing on delivering responsible, consumer-first services that support both compliance and revenue goals.

Key discussion topics:

• The CFPB’s final rule on overdraft fees: What to expect and how it may impact non-CFPB supervised institutions, including potential uncertainties tied to a new presidential administration.
• Regulatory pushes to reduce consumer costs and eliminate bad overdraft practices: How to align with evolving expectations while safeguarding revenue.
• Steps to build a compliant, consumer-first overdraft strategy: Balancing regulatory compliance, operational efficiency, and customer satisfaction.
• The future of overdraft services: Emerging trends and proven approaches to position your institution for long-term success.

About Advantage

ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value.