By Carefull
Scams are evolving faster than traditional fraud controls, and credit unions are feeling the pressure from every direction. Fraudsters are now weaponizing AI, emotional manipulation, and deepfake technologies at unprecedented speed, while regulators raise the bar on how institutions must respond. Recent interagency guidance from the NCUA, CFPB, and other federal regulators makes one thing clear: establishing a trusted contact framework is no longer optional. But compliance alone isn’t the full story. For credit unions, trusted contacts represent a rare opportunity to strengthen fraud defense while reinforcing the trust and loyalty that define the credit union difference.
This white paper explores why trusted contacts are emerging as a new pillar of both fraud prevention and deposit growth. You’ll learn how involving family members and caregivers transforms fraud response from a reactive, back-office function into a proactive, relationship-driven strategy: one that improves detection speed, reduces operational strain, and creates meaningful engagement with the next generation of members.
Connect with Carefull to learn more.
