Skip to main content
Promotion: Promotional Banner Image

CUNA and NAFCU are now America’s Credit Unions,
a unified voice for the credit union industry.

Learn More

ADVANTAGE

ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value. 

How a strategic alliance with ADVANTAGE benefits credit unions

Since we began our strategic alliance with ADVANTAGE in 2003, they have provided consistent, exemplary results for the credit unions they assist. With ADVANTAGE, credit unions can save time and money, minimize regulatory scrutiny, identify new savings opportunities and strengthen and protect income.

ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. They work on performance-based fees and monitor success on an ongoing basis to ensure results. 

Why choose ADVANTAGE?

ADVANTAGE’s comprehensive approach sets them apart. The ADVANTAGE team is with you from start to finish, tracking and monitoring to ensure results. Every engagement starts with an in-depth analysis of your credit union and your goals. From there, ADVANTAGE creates a customized proposal to get you where you need to be based on their insight gained from thousands of successful consulting projects and the latest industry best practices.

The team at ADVANTAGE values the same things we do and cares about doing right by credit unions and their members. ADVANTAGE values integrity, accountability and transparency—and through those, trust. ADVANTAGE knows they only succeed when their clients do, and that’s displayed in every step from initial analysis to ongoing monitoring.

Connect with ADVANTAGE

Talk to one of our CUNA Strategic Services alliance managers to learn more about ADVANTAGE. We’ll help you identify and evaluate the best solution for your credit union. 

ADVANTAGE has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.

on-demand webinar

A Consumer-First Approach to Overdrafts

ADVANTAGE

November 26, 2024

Learn how to put member needs at the center, helping your credit union build trust, mitigate reputational risks, and drive sustainable growth.

white paper

Addressing Consumer Needs With a Responsible Overdraft Program

ADVANTAGE

October 16, 2024

Learn valuable insights on when overdraft privilege is most beneficial for consumers and the risks associated with not offering flexible options

white paper

Three Reasons to Give Your Vendor Contracts a Closer Look

ADVANTAGE

October 16, 2024

Discover three reasons a contract review could unlock significant savings and value for your credit union.

on-demand webinar

Answers to Five Critical Overdraft Issues

ADVANTAGE

October 16, 2024

With regulators tightening their focus on eliminating practices that increase consumer costs, hear from industry experts as they address the pressing questions shaping the future of overdraft services.

article

Navigating Overdraft Fee Reduction With Confidence

ADVANTAGE

September 09, 2024

Discover actionable tips for navigating overdraft fee changes to align your strategy with new standards and ultimately build stronger member relationships.

article

Generational Trends Shaping Growth Goals

ADVANTAGE

August 16, 2024

To compete and grow requires meeting the diverse needs of different generations, from Baby Boomers to Gen Z.

article

Redefining Overdraft Protection in Credit Unions

ADVANTAGE

July 22, 2024

With the CFPB's ruling on overdrafts pending, learn tips to stay ahead of examiner scrutiny while reducing risk and strengthening member satisfaction.

on-demand webinar

What Are the Risks of Delaying Changes to Your Overdraft Program?

ADVANTAGE

June 20, 2024

Explore why many are postponing pivotal choices until after the election and uncover how our meticulous approach guarantees readiness for evolving regulatory standards.

article

Technology Trends to Attract Younger Members

ADVANTAGE

June 06, 2024

Find out ways you can attract younger generations to become members and plan for your credit union's future.

on-demand webinar

CSS Webinar Series: Safeguarding Your Credit Union’s Future (Overdraft Outlook)

ADVANTAGE

June 03, 2024

Hear from expert panelists on the future of overdrafts amid heightened competition as they discuss the challenges and opportunities facing credit unions and address topics including regulatory expectations, evolving consumer needs, and strategies to preserve revenue.

on-demand webinar

Technology Roadmap: Top Considerations When Evaluating Critical Vendors

ADVANTAGE

May 13, 2024

Is outdated technology restricting your growth? Learn tips on how you can make upgrades to attract members that fit your budget.

on-demand webinar

Overdrafts: Staying Responsive to Regulatory Changes

ADVANTAGE

May 10, 2024

Watch this short video for tips on being adaptive to navigate regulatory changes in the overdraft landscape.

article

Be Proactive With Your Overdraft Strategy

ADVANTAGE

April 11, 2024

To align market demands and regulatory expectations, read about three key areas you'll want to evaluate.

article

Rethinking Overdraft Services for Your Credit Union to Remain Competitive

ADVANTAGE

March 14, 2024

Learn why it's critical to re-evaluate your overdraft strategy now in light of heightened regulatory scrutiny and uncover practical steps to put your members first and stay ahead of the curve.

article

CFPB Takes Bold Step With Overdraft Lending Rule

ADVANTAGE

February 05, 2024

On Wednesday, January 17, 2024, the Consumer Financial Protection Bureau issued a proposed rule on Overdraft Lending: Very Large Financial Institutions.

on-demand webinar

Overdraft Year in Review: Navigating Regulatory Expectations in 2024

ADVANTAGE

January 22, 2024

Explore the evolving landscape and imperative changes financial institutions need to consider.