CUNA is now America’s Credit Unions. A stronger voice to advance the credit union industry.
ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value.
Since we began our strategic alliance with ADVANTAGE in 2003, they have provided consistent, exemplary results for the credit unions they assist. With ADVANTAGE, credit unions can save time and money, minimize regulatory scrutiny, identify new savings opportunities and strengthen and protect income.
ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. They work on performance-based fees and monitor success on an ongoing basis to ensure results.
ADVANTAGE’s comprehensive approach sets them apart. The ADVANTAGE team is with you from start to finish, tracking and monitoring to ensure results. Every engagement starts with an in-depth analysis of your credit union and your goals. From there, ADVANTAGE creates a customized proposal to get you where you need to be based on their insight gained from thousands of successful consulting projects and the latest industry best practices.
The team at ADVANTAGE values the same things we do and cares about doing right by credit unions and their members. ADVANTAGE values integrity, accountability and transparency—and through those, trust. ADVANTAGE knows they only succeed when their clients do, and that’s displayed in every step from initial analysis to ongoing monitoring.
Talk to one of our CUNA Strategic Services alliance managers to learn more about ADVANTAGE. We’ll help you identify and evaluate the best solution for your credit union.
ADVANTAGE has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.
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ADVANTAGE
July 22, 2024
With the CFPB's ruling on overdrafts pending, learn tips to stay ahead of examiner scrutiny while reducing risk and strengthening member satisfaction.
on-demand webinar
June 20, 2024
Explore why many are postponing pivotal choices until after the election and uncover how our meticulous approach guarantees readiness for evolving regulatory standards.
June 06, 2024
Find out ways you can attract younger generations to become members and plan for your credit union's future.
June 03, 2024
Hear from expert panelists on the future of overdrafts amid heightened competition as they discuss the challenges and opportunities facing credit unions and address topics including regulatory expectations, evolving consumer needs, and strategies to preserve revenue.
May 13, 2024
Is outdated technology restricting your growth? Learn tips on how you can make upgrades to attract members that fit your budget.
May 10, 2024
Watch this short video for tips on being adaptive to navigate regulatory changes in the overdraft landscape.
April 11, 2024
To align market demands and regulatory expectations, read about three key areas you'll want to evaluate.
March 14, 2024
Learn why it's critical to re-evaluate your overdraft strategy now in light of heightened regulatory scrutiny and uncover practical steps to put your members first and stay ahead of the curve.
February 05, 2024
On Wednesday, January 17, 2024, the Consumer Financial Protection Bureau issued a proposed rule on Overdraft Lending: Very Large Financial Institutions.
January 22, 2024
Explore the evolving landscape and imperative changes financial institutions need to consider.
January 09, 2024
Explore insights on setting goals, considering factors beyond cost, ensuring a smooth migration, and embracing change for the best outcomes.
December 20, 2023
Learn about key areas of interest for regulators, including strategies for reducing member costs and insights on what to expect in future compliance examinations.
October 27, 2023
Handling overdrafts and NSF remains a supervisory priority. Discover five compelling reasons why choosing a DIY strategy might be the very factor causing your program to underperform.
October 04, 2023
Effective and consistent communication about your overdraft service is critical for your members.
September 27, 2023
Four tips for evaluating your tech stack and contract pricing to stay ahead of the competition.
August 29, 2023
Learn about the latest industry trends in overdraft litigation, ways to reduce consumer complaints, and tips for mitigating risks.