ADVANTAGE
ADVANTAGE, powered by JMFA, is dedicated to empowering financial institutions with strategic solutions for growth and success. Our comprehensive services include overdraft program consulting and compliance, checking account acquisition strategies, contract negotiation expertise, and consulting for technology strategy, evaluation and selection. With a rich history of serving credit unions nationwide, we are committed to delivering exceptional value and fostering long-lasting partnerships. Choose ADVANTAGE, to elevate your performance, identify new opportunities, and build more value.
How a strategic alliance with ADVANTAGE benefits credit unions
Since we began our strategic alliance with ADVANTAGE in 2003, they have provided consistent, exemplary results for the credit unions they assist. With ADVANTAGE, credit unions can save time and money, minimize regulatory scrutiny, identify new savings opportunities and strengthen and protect income.
ADVANTAGE provides comprehensive consulting and in-depth analysis to identify more significant opportunities specifically for your credit union. They work on performance-based fees and monitor success on an ongoing basis to ensure results.
Why choose ADVANTAGE?
ADVANTAGE’s comprehensive approach sets them apart. The ADVANTAGE team is with you from start to finish, tracking and monitoring to ensure results. Every engagement starts with an in-depth analysis of your credit union and your goals. From there, ADVANTAGE creates a customized proposal to get you where you need to be based on their insight gained from thousands of successful consulting projects and the latest industry best practices.
The team at ADVANTAGE values the same things we do and cares about doing right by credit unions and their members. ADVANTAGE values integrity, accountability and transparency—and through those, trust. ADVANTAGE knows they only succeed when their clients do, and that’s displayed in every step from initial analysis to ongoing monitoring.
Connect with ADVANTAGE
Talk to one of our CUNA Strategic Services alliance managers to learn more about ADVANTAGE. We’ll help you identify and evaluate the best solution for your credit union.
ADVANTAGE has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.
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Evolving Overdraft Services to Strengthen Member Trust
Your overdraft strategy should do more than cover shortfalls – it must also build confidence in your credit union. Find out how to evolve your program for greater transparency and member satisfaction.
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Data-Driven Strategies to Grow Accounts, Lower Costs and Expand Market Share
Learn how to attract the right prospects that align with your mission and vision, reduce the cost of acquisition, and strengthen account holder retention and loyalty.
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Overdraft Outlook 2025: Compliance, Consumer Expectations and Opportunities
Learn how to adapt to evolving regulatory expectations but also thrive in a competitive landscape, all while focusing on delivering responsible, consumer-first services that support both compliance and revenue goals.
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Understanding NCUA’s Guidance on Overdraft and NSF Fees
The call to eliminate harmful practices and reduce consumer costs
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Break Free From Legacy Systems and Upgrade Your Core
Ready to upgrade your core processor but unsure where to start? Learn the essential steps to streamline your transition and future-proof your operations.
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Why Your Overdraft Strategy Is the Key to Growth
Discover how your overdraft strategy is one of the best ways to achieve growth in 2025.
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Overdraft Solutions for Driving Loyalty and Income
Learn how technology helps you adapt to regulatory expectations while growing non-interest income and delivering a clear, user-friendly service to account holders.
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Navigating Regulatory Shifts With a Member-First Overdraft Strategy
Learn how to adapt your overdraft strategy to align with regulatory trends while enhancing member satisfaction and protecting your bottom line.
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A Consumer-First Approach to Overdrafts
Learn how to put member needs at the center, helping your credit union build trust, mitigate reputational risks, and drive sustainable growth.
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Addressing Consumer Needs With a Responsible Overdraft Program
Learn valuable insights on when overdraft privilege is most beneficial for consumers and the risks associated with not offering flexible options
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Three Reasons to Give Your Vendor Contracts a Closer Look
Discover three reasons a contract review could unlock significant savings and value for your credit union.
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Answers to Five Critical Overdraft Issues
With regulators tightening their focus on eliminating practices that increase consumer costs, hear from industry experts as they address the pressing questions shaping the future of overdraft services.
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Navigating Overdraft Fee Reduction With Confidence
Discover actionable tips for navigating overdraft fee changes to align your strategy with new standards and ultimately build stronger member relationships.
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Generational Trends Shaping Growth Goals
To compete and grow requires meeting the diverse needs of different generations, from Baby Boomers to Gen Z.
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Redefining Overdraft Protection in Credit Unions
With the CFPB's ruling on overdrafts pending, learn tips to stay ahead of examiner scrutiny while reducing risk and strengthening member satisfaction.
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What Are the Risks of Delaying Changes to Your Overdraft Program?
Explore why many are postponing pivotal choices until after the election and uncover how our meticulous approach guarantees readiness for evolving regulatory standards.