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CUNA and NAFCU are now America’s Credit Unions,
a unified voice for the credit union industry.

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Prisma Campaigns

Prisma Campaigns offers innovative solutions to help credit unions grow membership, drive loan and deposit growth, and improve members’ financial well-being – all while elevating digital experiences. Through their marketing automation platform and Direct Deposit Switch (DDS) solution, they enable credit unions to use their data to target and personalize digital interactions across all channels (email, SMS, online, and mobile banking).

How a strategic alliance with Prisma Campaigns benefits credit unions

Every credit union aims to attract new members, deepen relationships with existing ones, and meet the needs of younger generations. Prisma Campaigns equips them with modern, powerful outreach capabilities to engage members digitally in targeted, personalized, and timely ways. By leveraging both Prisma Campaigns' marketing automation platform and DDS solution, credit unions can enhance member engagement, streamline processes, increase deposits, and offer seamless experiences that create meaningful connections and enrich members’ financial journeys.

Prisma Campaigns' benefits:

  • Boost growth and engagement: Increase cross-selling opportunities up to 6X and accelerate direct deposit acquisition, strengthening member loyalty and engagement.
  • Streamline operations: Eliminate manual tasks and manage all channels from a single platform, increasing efficiency and reducing costs.
  • Seamless integration: Their open platform can integrate with your existing technology.
  • Expert partnership: Built specifically for credit unions, Prisma Campaigns offers not just innovative features, but also best practices and continuous support tailored to each institution’s needs.

Why choose Prisma Campaigns

Trusted by over 60 credit unions, Prisma Campaigns stands out for its commitment to helping customers meet today’s and tomorrow’s challenges with flexibility, innovation, and personalized support. Their team provides customized training, tailored implementation plans and user forums to ensure credit unions get the most out of their solutions.

Connect with Prisma Campaigns

Talk to one of our CUNA Strategic Services alliance managers to learn more about Prisma Campaigns. We’ll help you identify and evaluate the best solution for your credit union.

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Winning the Battle for Primacy: How instant direct deposit switch can transform your credit union

Prisma Campaigns

October 28, 2024

Modern direct deposit switch (DDS) solutions are revolutionizing the process for credit unions and their members.

on-demand webinar

CSS Webinar Series: Safeguarding Your Credit Union’s Future (Transforming to a Data-Driven Environment))

Arkatechture | Prisma Campaigns

October 28, 2024

Learn about the importance of data in the evolution of the credit union operating model.

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Power of Generative AI With Prisma Campaigns

Prisma Campaigns

July 22, 2024

Prisma Campaigns has introduced a new feature that harnesses the power of generative AI to help users create even better email subjects, copy, and artwork.

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Helping a Credit Union Thrive with Marketing Automation

Prisma Campaigns

June 14, 2024

Learn how Embold CU increased loan and deposit sales 5x with marketing automation.

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Removing Barriers and Expanding Membership

Prisma Campaigns

March 22, 2024

Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with marketing automation.

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Making a Difference With Marketing Automation

Prisma Campaigns

March 21, 2024

A real-case use of marketing automation to revitalize a scholarship program with incredible results.

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Predictive Analytics and Advanced Campaigns

Prisma Campaigns

February 28, 2024

A few examples of how credit unions can utilize predictive analytics more effectively in marketing.

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Digital Transformation in Action – CU of Colorado's Innovative Journey

Prisma Campaigns

January 22, 2024

Credit Union of Colorado increased deposits with the help of Marketing Automation.

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Reducing Opt-Outs

Prisma Campaigns

December 13, 2023

Five key strategies for reducing opt-outs in marketing campaigns, drive engagement and build trust.

resource guides

Get Insights and Ideas for Your 2024 Marketing Campaigns

Prisma Campaigns

November 15, 2023

Plan your marketing campaigns in advance with this easy-to-follow guide.

on-demand webinar

Mastering Marketing Automation: Strategies for Success and Real-World Case Studies

Prisma Campaigns

October 19, 2023

Expert insights, practical tips, and real-world case studies that can supercharge your marketing efforts.

case study

Boosting New Member Acquisition With an Automated Referral Program

Prisma Campaigns

August 07, 2023

Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with a 20x return on investment.

article

The Best Parties Are the Zero Party and First Party

Prisma Campaigns

July 13, 2023

Take a look at the uses and potential downsides of each data type, from the perspective of marketers and credit unions.

on-demand webinar

Going Beyond the Basics of Marketing Automation

Prisma Campaigns

July 10, 2023

Unlock the full potential of marketing automation and drive your campaigns to new heights.

article

QR Is Back: What Are You Doing With It?

Prisma Campaigns

June 09, 2023

As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for low-friction contact between organizations and users.

case study

Enhancing and Streamlining Members’ Digital Experience

Prisma Campaigns

May 19, 2023

Learn how marketing automation helped CU of Colorado better engage with their members, improve online experiences and deliver what they want and need.