CUNA is now America’s Credit Unions. A stronger voice to advance the credit union industry.
Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.
Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.
If your credit union struggles to efficiently and effectively market to members where they bank, Prisma can help. By integrating your marketing channels, automating conversion workflows, and leveraging your own data, Prisma Campaigns empowers you to create more powerful and personalized offerings to your members.
Prisma's benefits:
Prisma Campaigns is built and designed specifically for financial institutions, and it's more than an automation platform with powerful features. Prisma Campaigns is a trusted partner who helps credit union members meet today’s and tomorrow’s challenges with flexibility, commitment and creativity. Their team of experts provide customized training programs, implementation plans tailored to your needs, user forums, and a multitude of other resources to ensure you get the most out of this comprehensive platform.
Connect with Prisma Campaigns
Talk to one of our CUNA Strategic Services alliance managers to learn more about Prisma Campaigns. We’ll help you identify and evaluate the best solution for your credit union.
Prisma Campaigns has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.
Products & Services
Growth and retention
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Prisma Campaigns
July 22, 2024
Prisma Campaigns has introduced a new feature that harnesses the power of generative AI to help users create even better email subjects, copy, and artwork.
June 14, 2024
Learn how Embold CU increased loan and deposit sales 5x with marketing automation.
March 22, 2024
Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with marketing automation.
March 21, 2024
A real-case use of marketing automation to revitalize a scholarship program with incredible results.
February 28, 2024
A few examples of how credit unions can utilize predictive analytics more effectively in marketing.
January 22, 2024
Credit Union of Colorado increased deposits with the help of Marketing Automation.
December 13, 2023
Five key strategies for reducing opt-outs in marketing campaigns, drive engagement and build trust.
resource guides
November 15, 2023
Plan your marketing campaigns in advance with this easy-to-follow guide.
on-demand webinar
October 19, 2023
Expert insights, practical tips, and real-world case studies that can supercharge your marketing efforts.
case study
August 07, 2023
Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with a 20x return on investment.
July 13, 2023
Take a look at the uses and potential downsides of each data type, from the perspective of marketers and credit unions.
July 10, 2023
Unlock the full potential of marketing automation and drive your campaigns to new heights.
June 09, 2023
As contactless options surged in popularity during the pandemic, the QR code made a surprising comeback. Once thought to be on their last legs, QR codes have resurfaced as one of the top options for low-friction contact between organizations and users.
May 19, 2023
Learn how marketing automation helped CU of Colorado better engage with their members, improve online experiences and deliver what they want and need.
May 12, 2023
The new cookie-less reality is drawing near. Google will start phasing out the use of third-party cookies through the end of 2024, and many other tech giants are following suit. The end of cookie-based advertising will impact how marketers track information on their consumers and serve them targeted ads.
April 14, 2023
Many financial institutions have focused on adopting a “mobile-first” mindset and seeking out digital innovations to bring their institution up to speed. New technology provides efficiency and streamlined processes that are hard to beat, but financial services is also a relationship-based industry. It’s comforting to talk with an advisor at your local branch about a significant financial milestone such as purchasing your first home, but it’s also convenient to deposit a check within minutes from your smartphone.