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CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

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Prisma Campaigns

Who is Prisma Campaigns? 

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.

How a strategic alliance with Prisma Campaigns benefits credit unions

If your credit union struggles to efficiently and effectively market to members where they bank, Prisma can help. By integrating your marketing channels, automating conversion workflows, and leveraging your own data, Prisma Campaigns empowers you to create more powerful and personalized offerings to your members.

Prisma's benefits:

  • Increase cross-selling while improving member experience - replace generic messages with highly personalized offerings based on member's data.
  • Increase efficiency and lower costs - eliminate manual, repetitive tasks and manage all channels from one single, automated platform.
  • Integrate with your existing stack in 3-4 weeks - Prisma's open platform can pull your first-party data directly from your core and digital banking technology.
  • Out-of-the-box, automated campaigns - simplifies typical scenarios like onboarding, pre-approved and referrals.

Why choose Prisma Campaigns

Prisma Campaigns is built and designed specifically for financial institutions, and it's more than an automation platform with powerful features. Prisma Campaigns is a trusted partner who helps credit union members meet today’s and tomorrow’s challenges with flexibility, commitment and creativity. Their team of experts provide customized training programs, implementation plans tailored to your needs, user forums, and a multitude of other resources to ensure you get the most out of this comprehensive platform.

Connect with Prisma Campaigns

Talk to one of our CUNA Strategic Services alliance managers to learn more about Prisma Campaigns. We’ll help you identify and evaluate the best solution for your credit union. 

Prisma Campaigns has exclusive pricing and solutions reserved for CUNA Strategic Services and the credit unions and leagues we work with.


Removing Barriers and Expanding Membership

Prisma Campaigns

March 22, 2024

Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with marketing automation.


Making a Difference With Marketing Automation

Prisma Campaigns

March 21, 2024

A real-case use of marketing automation to revitalize a scholarship program with incredible results.


Predictive Analytics and Advanced Campaigns

Prisma Campaigns

February 28, 2024

A few examples of how credit unions can utilize predictive analytics more effectively in marketing.


Digital Transformation in Action – CU of Colorado's Innovative Journey

Prisma Campaigns

January 22, 2024

Credit Union of Colorado increased deposits with the help of Marketing Automation.


Reducing Opt-Outs

Prisma Campaigns

December 13, 2023

Five key strategies for reducing opt-outs in marketing campaigns, drive engagement and build trust.

resource guides

Get Insights and Ideas for Your 2024 Marketing Campaigns

Prisma Campaigns

November 15, 2023

Plan your marketing campaigns in advance with this easy-to-follow guide.

on-demand webinar

Mastering Marketing Automation: Strategies for Success and Real-World Case Studies

Prisma Campaigns

October 19, 2023

Expert insights, practical tips, and real-world case studies that can supercharge your marketing efforts.

case study

Boosting New Member Acquisition With an Automated Referral Program

Prisma Campaigns

August 07, 2023

Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with a 20x return on investment.


The Best Parties Are the Zero Party and First Party

Prisma Campaigns

July 13, 2023

Take a look at the uses and potential downsides of each data type, from the perspective of marketers and credit unions.

on-demand webinar

Going Beyond the Basics of Marketing Automation

Prisma Campaigns

July 10, 2023

Unlock the full potential of marketing automation and drive your campaigns to new heights.