Debbie

GROWING CREDIT UNION MEMBERSHIP

Rewarding smart financial behaviors, connecting Gen Z with credit unions.

Debbie is an online platform that helps primarily younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account.

The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.

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HOW DEBBIE DRIVES MEMBERSHIP

Rewarding smart financial behaviors, connecting Gen Z with credit unions.

Debbie is an online platform that primarily helps younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account. The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.

DEBBIE SOLUTIONS

Membership growth and acquisition.

Debbie Acquire

A new member network where credit unions can source and attract members from ages 25-45. Rather than paying for brand awareness and billboard campaigns, credit unions can optimize their marketing and growth-spend by utilizing Debbie to offer targeted marketing in your field of membership at a fraction of the cost.

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Debbie Engage

This Loyalty-as-a-Service program allows you to reward your members for brand loyalty and reaching financial goals through a flexible rewards system that incentivizes deposit growth and delinquency mitigation.

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PROVEN SOLUTIONS

Debbie in action

2X Deposit Growth Rate
Members who use Debbie have been shown to increase their savings growth by a factor of two.
35% Reduction in Delinquencies
Debbie members see a dramatic reduction in missed payments after joining the program.
10% Cross-Sell Conversion
Debbie works with credit unions to offer personalized invitations for relevant products.
“This is the kind of partnership and engagement that makes a difference. We’re not just offering products and services; we’re creating experiences that our members will never forget. That's work worth doing.”

- Blake Woods, VP of Insights, Innovation, and Impact, Community Financial Credit Union

THE RIGHT SOLUTION FOR YOUR CREDIT UNION

Paid acquisition with long-term nurturing.

Where traditional lead services charge only for traffic, Debbie helps credit unions build lasting positive relationships with their new members. Other benefits include:

  • High value members who are obliged to open a credit union account to access their benefits
  • Pay-for-performance agreement so you only pay for new members
  • Increased loyalty when members are rewarded for positive behaviors across all their financial relationships
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DEBBIE RESOURCES