
GROWING CREDIT UNION MEMBERSHIP
Rewarding smart financial behaviors, connecting Gen Z with credit unions.
Debbie is an online platform that helps primarily younger consumers build smart financial behaviors. Every time a Debbie user reaches a financial milestone, they receive a cash reward that can only be accessed through a credit union account.
The platform streamlines membership applications to unlock those rewards, bringing instant deposits and members to your credit union.

HOW DEBBIE DRIVES MEMBERSHIP
Rewarding smart financial behaviors, connecting Gen Z with credit unions.
DEBBIE SOLUTIONS
Membership growth and acquisition.
Debbie Acquire
Debbie Engage
This Loyalty-as-a-Service program allows you to reward your members for brand loyalty and reaching financial goals through a flexible rewards system that incentivizes deposit growth and delinquency mitigation.
PROVEN SOLUTIONS
Debbie in action
- Blake Woods, VP of Insights, Innovation, and Impact, Community Financial Credit Union
THE RIGHT SOLUTION FOR YOUR CREDIT UNION
Paid acquisition with long-term nurturing.
Where traditional lead services charge only for traffic, Debbie helps credit unions build lasting positive relationships with their new members. Other benefits include:
- High value members who are obliged to open a credit union account to access their benefits
- Pay-for-performance agreement so you only pay for new members
- Increased loyalty when members are rewarded for positive behaviors across all their financial relationships