Using Eltropy, a text messaging-based platform to communicate with members, Baxter Credit Union (BCU) was able to achieve an ROI of 600%, with a payback period of less than two months and an 11x improvement in member engagement.
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Updating cards online can be a nightmare for cardholders, resulting in lower card usage, lost Top of Wallet® status and lost revenue and member attrition.
Learn how the CardUpdatr app from Switch can provide your credit union with the opportunity to mitigate these issues and add convenience for your members.
