Skip to main content
Promotion: Promotional Banner Image

CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

Learn More

Mapping the Data Maze

Stop Waiting for Perfect

By Prisma
September 2022

Data-driven marketing can help you deliver results that can be tracked, refined and repeated.

Mapping the Data Maze shares insights and ideas from credit union experts to help you tap your data for marketing results. This white paper provides marketers an overview of the role of data; describes the challenges linked to data availability; shares recommendations and best practices; and offers a vision for what can be accomplished with marketing automation. You’ll build confidence in your ability to access and apply data as you create your best path through the data maze.

Your Information


About Prisma

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.