Using Marketing Automation to Transform a Scholarship Program
By Prisma
April 2023
Discover how Oregonians Credit Union was able to increase 330% scholarship program applications using marketing automation.
An automated submission and assessment process was key to achieving these results.
Discover how:
- Data-driven marketing automation triggered campaigns to the right audience
- Digitization maximized outreach and efficiency through multiple channels
- Reminder emails increased both open rate and conversions
- The whole process resulted in an 87% reduction in post-campaign processing time
About Prisma
Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.
Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.