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Boosting New Member Acquisition With an Automated Referral Program

By Prisma Campaigns
August 7, 2023

Learn how IDB Global FCU acquired new memberships with over $440k in balances in one month, with a 20x return on investment and how they successfully implemented an automated referral program to expand membership and raise awareness.

Discover how after one month IDB Global FCU:

  • Received 102 new memberships with over $440K in balances
  • Saw a 20X return on investment
  • Was able to identify their top promoters
  • Drove awareness about the benefits of credit union membership to members' families

Bonus: Tips for implementing a Marketing Automation Tool by IDB Global's Team.

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About Prisma Campaigns

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.