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Why Your AI Strategy Shouldn't be Tied to Your Channel Vendor

By Srinivas Njay, Founder & CEO,
September 11, 2023

As technology continues to advance, one thing becomes clearer each day - AI is not just complementary software that can be added to your banking channels. Instead, AI is a powerful tool that can drive your entire channel strategy, offering deep capabilities that can transform various aspects of your operations.

The Real Power of AI

At, we believe in the broader potential of AI beyond specific channels. Our solutions offer the potential to augment or automate almost every task of any of your employees or members. From collections to frontline staff operations and even tasks for loan officers, AI's versatility is profound.

The Risks of Limitation

Opting to restrict AI to specific channels hinders the full utilization of its capabilities and also raises significant concerns regarding conflict of interest.

Let us take an example of AI offered by CCaaS providers. The AI offered by these providers are restricted to a specific channel – the contact center channel and as AI improves its performance and automates more conversations, the demand for seats from CCaaS providers decreases, directly impacting their revenue generation.

The question arises: Are such providers truly incentivized to deliver the most effective AI solutions?

Harnessing the Power of “One Conversational AI Brain” Across Your Banking Enterprise

As discussed, AI's broad potential extends far beyond chat, call centers or any specific channel. AI can bring value and significantly impact all areas of the banking enterprise. For instance, teams in debt collection, loan disbursement, support and more can leverage AI and improve dramatically. Recognizing the breadth of AI's potential, financial institutions will need a vendor that understands the intricacies of the financial industry and can deliver comprehensive solutions enterprise-wide.

Consolidating AI under one vendor provides financial institutions with a unified solution and “One Conversational AI Brain,” across the entire enterprise. By having a single AI brain connected to all channels, solutions and departments, financial institutions can maintain a single knowledge base and harness the power of AI across various channels and systems seamlessly. This consolidation leads to improved employee accuracy, increased productivity, enhanced member experiences, heightened operational efficiency and improved security. offers financial institutions a “One Conversational AI Brain” that enables self-service for all members and employees across 23 channels, in 119 languages, and provides 60+ solutions enterprise-wide.

We at encourage you to view AI as the driving force behind your channel strategy, not as complementary software for your banking channels. This is because AI offers a comprehensive solution for banking operations that extends far beyond any specific channel.

As you plan your banking future, remember this – AI is not just a tool. It's the foundation for your next leap in productivity, efficiency and member satisfaction. Embrace it fully and witness a transformation like never before.

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About is a market-leading provider of Intelligent Self-Service for credit unions. interface’s Artificial Intelligence acts as a “personal bank teller” to help members 24/7 through every step of their journey from being a prospect to achieving financial wellness. currently powers several credit unions across North America, has enabled millions of dollars in savings for its CU customers, and is one of the fastest-growing credit union providers, growing at over 1500% just in the last year.