CUNA is now America’s Credit Unions. A stronger voice to advance the credit union industry.
By CNote April 2023
In a time of scarce deposits, corporations are a powerful resource for credit unions. To capitalize on the impact they are already having, and appeal to corporations, credit unions must understand what corporations seek in their investments and position themselves accordingly. By partnering strategically with corporations, credit unions can broaden their reach and appeal to multiple corporations and big brands.
To attract corporate funds, credit unions should emphasize:
Whether working independently or partnering with community organizations like CNote, credit unions can implement the following strategies to broaden their reach and appeal to multiple corporations:
By understanding what corporations seek in their investments and positioning themselves accordingly, credit unions can leverage the impact they are already creating to access new sources of corporate funds. Implementing these strategies independently or with the support of strategic partnerships will enable credit unions to expand their reach and appeal to a broader range of investors, further strengthening their ability to serve their membership base in today's challenging economic environment.
CNote is a technology platform that provides a sustainable flow of non-member deposits that are low-cost and deliver consistent value. This service is available at no cost to CUNA member credit unions as arranged by CUNA Strategic Services.