Clara Hori

Clara Hori is the Head of Growth of Prisma Campaigns. Before joining Prisma, she lived and worked in three different countries, was a marketer at Microsoft Corp, an entrepreneur, a business consultant, and a sales coach. When not working to make Prisma the best marketing platform for credit unions, she is doubling as a yoga teacher and Conscious Business certified coach.

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Automating your marketing campaigns is an important part of your credit union’s digital transformation and getting started and getting it right may not be easy. Learn from other credit unions' experience how to achieve quick wins in these critical areas: onboarding, digital banking engagement, and nurturing loan relationships.

This session is ideal for credit unions that are considering marketing automation or are in the initial stages of its implementation.

While email is a great marketing channel, credit unions that also use their online and mobile banking to deliver personalized and targeted onboarding and cross-selling campaigns have seen a significant increase in campaign reach and conversion. Learn how integrating marketing automation and your digital channels can help your credit union deliver personalized messages to your members – wherever they are – while building loyalty and revenue.