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14 Trends That Will Define Marketing in 2023

How are consumers feeling about 2023?

By Vericast
August 2, 2023

As part of our ongoing TrendWatch Series, Vericast recently conducted an Awareness-to-Action Study survey of 1,842 consumers across generations and various financial statuses to learn their attitudes, goals and mindsets heading into 2023.

A comparison of results collected fall 2021 from the same survey suggested a shift in attitudes for some consumers, yielding a mix of perseverance, pessimism, hope – and fun.

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Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Household Connect ™, Valassis Consumer Graph™ and Harland Clarke Checks — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.