Skip to main content
Promotion: Promotional Banner Image

CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

Learn More

Financial Literacy Gaps Revealed Among Ivy League Students


July 8, 2024

A recent study by Goalsetter tested the financial knowledge of 1,065 students from Harvard, Stanford, and UPenn. The students took a 15-question online quiz aligned with and Council for Economic Education (CEE) national K-12 standards for financial literacy standards. Only 13% of quiz takers scored above what would be considered a C-.

Your Information


About Goalsetter

Founded by Tanya Van Court in 2016, Goalsetter is an education-first family finance and technology platform offering credit unions a 360° solution for reaching their next generation of members. A former Nickelodeon and Discovery Education executive, Tanya had a long career trajectory in creating digital products, but it wasn't until her 8-year-old daughter asked for an investment account and a bike for her ninth birthday that she realized her true calling. In that moment, she knew if she could get every kid in America to become a saver and investor instead of a consumer, she could change the world. And so, Goalsetter was born.