Financial Literacy Is Getting Worse – Here’s What You Can Do
By Sydney Mayer, Zogo
November 7, 2023
The recent P-Fin Index report for 2023 reveals an alarming truth: financial literacy is getting worse. In fact, financial literacy is at its lowest point since 2017, with only 48% of American adults able to answer just half of personal finance questions correctly. In other words, over 1 in 2 Americans get a failing grade for financial literacy.
Counterintuitively, this decline in financial literacy has actually coincided with an increased emphasis on financial education. So, what’s going wrong? If our focus on and investment in financial literacy programs is increasing, why is it not only failing to meaningfully improve but instead getting worse?
While external factors like the pandemic, potential banking crisis, or possible recession certainly have an effect, it’s critical to analyze the education itself too. Given the time and money invested into these programs, not to mention their impact on members, it’s mission-critical to ensure they’re effective.
And the truth is, we think most are not. That’s why Zogo has reimagined financial literacy tools that are proven to really work.
Built by Gen Z-ers, Zogo’s founders realized the education tools on the market weren’t working for their generation. The PowerPoints, dense web pages, and even print handouts they’d received were unengaging and quickly forgotten. Instead, they and their peers were enraptured by digital natives’ favorite tool: their phones.
By creating a mobile-first education app – which makes learning more engaging and accessible for all generations – other innovative approaches like gamification and rewards are naturally threaded in to create a more effective learning experience.
But the team didn’t stop at shifting to a smartphone-centric strategy, they continued to curate the best strategies in education and technology to be the most effective financial literacy program available – for individuals and credit unions alike.
In addition to adopting tech-savvy strategies, Zogo leverages learning science and behavioral science techniques to ensure its education yields long-term knowledge retention, increased confidence, and real-life improvement.
Principles like microlearning and the testing effect are implemented into Zogo’s one-of-a-kind curriculum to make financial topics easy to understand and remember. The education app also utilizes pre- and post-tests to ensure learners’ knowledge is growing and improving with each lesson and overall. In fact, 95% of Zogo users report increased financial confidence from using the app.
Connecting With Credit Unions
Financial literacy doesn’t live in a vacuum. It’s not about passing a test, but about changing the quality of the lives in your community. While Zogo’s education system is proven to improve financial knowledge and confidence, we need our credit union partners to help us improve financial wellness and behavior holistically.
By working with community-driven organizations like credit unions, and incentivizing members to not only learn new skills but put them into financial action, we can make a significant and lasting impact in improving people’s financial well-being. And, as an added bonus, financially literate members are often more loyal and active credit union members.
Taking the First Step
You don’t have to reinvent the wheel on your own. Zogo is here to help you make a real and lasting impact through our innovative, effective financial education tools. Connect with Zogo to learn how our education can work for your credit union and your community.
Zogo helps credit unions educate, engage and attract young people. Backed by behavioral science research at Duke University, its gamified financial literacy app teaches sound financial fundamentals and rewards users for learning. Their mission is to make personal finance fun, simple, and social. Founded by Gen Zers, Zogo understands what it takes to reach the younger generation.