Statewide Federal Credit Union has a proud history of innovation and a deep commitment to community. As it expanded beyond Mississippi into new markets, Statewide sought to maintain a member-centric approach while scaling its digital presence. By partnering with Finalytics.ai, Statewide leveraged data-driven insights and AI-based personalization to deliver tailored user experiences, relevant product recommendations, and localized campaigns – all in real time.
In just a few months, these efforts led to a 90% increase in membership acquisition from visitors seeing personalized content, along with a 50% rise in conversion rates across multiple states. By adopting a multi-tiered personalization strategy, Statewide successfully balanced its core values of community service with the need to expand its digital reach, proving that advanced technology and personal touch can go hand in hand.