Financial Stability 360: Balancing Risk, Revenue & Reputation in 2026

A free webinar brought to you by CUNA Strategic Services and ADVANTAGE, powered by JMFA

Speakers: Barb Lowman, President, CSS; and Cheryl Lawson, EVP Compliance, ADVANTAGE

A closer look at member needs, liquidity usage, financial fragility, and responsible service delivery.

Financial instability continues to affect consumers across different income levels, underscoring the urgent and ongoing need for accessible liquidity tools. At the same time, regulatory agencies remain attentive to overdraft practices as part of routine examinations, even as federal rulemaking has slowed. This combination of consumer vulnerability and steady oversight requires credit unions to reassess how well their programs support members while meeting compliance expectations.

In this fireside discussion, CSS President Barb Lowman and ADVANTAGE’s Cheryl Lawson explore the evolving landscape of consumer behavior, liquidity needs, and regulatory attention. They shared insights on how credit unions can enhance their overdraft strategies, strengthen communication, and create more transparent, member-first experiences that reduce reputational risk. This session is designed to help leaders align their liquidity strategy with the realities of 2026.

Key takeaways include:

• Understanding the shifting financial behaviors and liquidity needs of today’s members
• Learning why liquidity tools like overdraft remain essential for member stability
• Recognizing examination areas that continue to receive attention in 2026
• Improving transparency and member communication to reduce compliance and reputational risk
• Identify ways to enhance or modernize your overdraft program responsibly

Connect with ADVANTAGE to learn more.