Community Service Credit Union (CSCU) in Huntsville, TX, sought a way to deepen member relationships, boost lending, and remain competitive against larger institutions. By partnering with Finalytics.ai, CSCU leveraged AI-driven insights and personalized marketing campaigns to tailor every interaction based on individual member needs and preferences. Their goal was to better understand and serve existing members while simultaneously attracting new borrowers in their geographic market.
Within six months, CSCU saw a 25% increase in lending customer acquisition, a deposit entrance rate 1.3 times higher for targeted sessions, and a deposit conversion rate that was 5.4 times above non-personalized benchmarks. In addition, the credit union achieved a 35% lift in overall engagement – demonstrating how AI-powered personalization can bolster member satisfaction, drive revenue, and maintain a competitive edge in the financial services arena.