By Eko
53% of Americans would prefer to invest with their credit union, yet less than 1% actually do. They're choosing Robinhood and Betterment instead, and investment firms are actively recruiting your members with high-yield bank accounts.
What if you could recapture that opportunity? We studied four credit unions (ranging from $50M to $5B in assets) that added digital investing. The results speak for themselves:
7% member adoption in year one
3.8x increase in login frequency
11% deposit growth
6x better retention – especially among younger members
This isn't theory. It's what's already happening at credit unions like yours.
Connect with Eko to learn more.