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Your Customer Onboarding Is Broken

Written by Debbie | Aug 20, 2025

By Debbie

Featured Speakers: Frida Leibowitz, Jim Marous

Jim Marous interviews Frida Leibowitz on "The Financial Brand" podcast, where they talk about the challenges with digital acquisition, including account opening software, fake fraud and real fraud, and real advice on how to improve your digital account opening process.

Frida tells the story of how she and her co-founder were both denied credit union membership for deposit accounts, not loans, and it was primarily because the address on their ID didn't match their residential address. Studies have shown this to be a common trend with Millennials/Gen-Z, who are much more nomadic than their Gen-X+ counterparts. These, and other factors, contribute to a lack of financial inclusion.

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