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What Is the Impact of Offering Digital Investing for a Credit Union?

Written by Eko | Jan 6, 2026

By Eko

53% of Americans would prefer to invest with their credit union—yet less than 1% actually do. They're choosing Robinhood and Betterment instead, and investment firms are actively recruiting your members with high-yield bank accounts.

What if you could recapture that opportunity?

We studied four credit unions (ranging from $50M to $5B in assets) that added digital investing. The results speak for themselves:

  • 7% member adoption in year one
  • 3.8x increase in login frequency
  • 11% deposit growth
  • 6x better retention – especially among younger members

This isn't theory. It's what's already happening at credit unions like yours.

Connect with Eko to learn more.