---
title: What Is the Impact of Offering Digital Investing for a Credit Union?
description: Learn how adding digital investing can drive member adoption by increasing logins, deposit growth, and better retention.
---

[Content ](https://www.cunastrategicservices.com/content)

# [What Is the Impact of Offering Digital Investing for a Credit Union?](https://www.cunastrategicservices.com/content/impact-of-offering-digital-investing-for-a-cu)

 Written by [Eko](https://www.cunastrategicservices.com/content/author/eko) | Jan 6, 2026

By [Eko](https://www.cunastrategicservices.com/eko)

53% of Americans would prefer to invest with their credit union—yet less than 1% actually do. They're choosing Robinhood and Betterment instead, and investment firms are actively recruiting your members with high-yield bank accounts.

What if you could recapture that opportunity?

We studied four credit unions (ranging from $50M to $5B in assets) that added digital investing. The results speak for themselves:

- 7% member adoption in year one
- 3.8x increase in login frequency
- 11% deposit growth
- 6x better retention – especially among younger members

This isn't theory. It's what's already happening at credit unions like yours.

<https://www.cunastrategicservices.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJLdjg6YXvtepdNa%2Bgo8l1%2BajcOwVUKAgQUQ%2BNrF5G9kxtvCn4XoS7X5ebCAkdmjkXZfpzZafv7%2B0CPo3dyrWQ%2BpgvV2VH1toMQSzYFfZGLETH3zUTqwqvl0dOONE4zR0QGPFQXmqdBgt81%2BNB7Qzsgv7oteknCg8IqJTEHpc%2B1bWjC%2BcR2jy0qRw9R6KwUhQEA83Tb1OqckC3P%2FB5bDafHKRP0RKUg4zx1feWh&webInteractiveContentId=206553817012&portalId=48118069>

Connect with [Eko](https://www.cunastrategicservices.com/learn-more-eko) to learn more.

[View full post](https://www.cunastrategicservices.com/content/impact-of-offering-digital-investing-for-a-cu)

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