---
title: How MSUFCU Achieved 12× ROI by Winning Top-of-Wallet Status
description: See how one CU achieved 12× ROI by winning top-of-wallet status.
---

[Content ](https://www.cunastrategicservices.com/content)

# [How MSUFCU Achieved 12× ROI by Winning Top-of-Wallet Status](https://www.cunastrategicservices.com/content/how-msufcu-achieved-12-roi-by-winning-top-of-wallet-status)

 Written by [Strivve](https://www.cunastrategicservices.com/content/author/strivve) | Feb 13, 2026

By [Strivve ](https://www.cunastrategicservices.com/strivve)

Michigan State University Federal Credit Union (MSUFCU) partnered with Strivve’s CardSavr™ Top of Wallet platform to secure primary wallet position and simplify card-on-file updates for members in an increasingly competitive digital payments landscape. The result: a 15% member opt-in rate, 96% card placement success, 23% immediate new-card activation, and a 12× return on investment in interchange revenue. Download the case study for the full story.

Connect with [Strivve](https://www.cunastrategicservices.com/learn-more-about-strivve) to learn more.

<https://www.cunastrategicservices.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJqEZ7k2fJSe7c7hAJDhvO2Ft0qct2SFdGsacz4CRoKFO3rqu1iqxId3wkbgX469m9v4xyWVcGBx7E8F65kM8FUJYRgv1TMt20awZ7YDM9bKs1SmbBrsLFsF0hiUR0gf0sBl3eW%2FdPSwwHfvORWkPcsWAVBSs5CeakzR0WRq8de928%2FrDgQCi0bQ6EhtVFD5rPOOiZ65awbA25fmuyvFql%2FSg0s13409fpkdN2w&webInteractiveContentId=208049505060&portalId=48118069>

[View full post](https://www.cunastrategicservices.com/content/how-msufcu-achieved-12-roi-by-winning-top-of-wallet-status)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Strivve"
  },
  "dateModified" : "2026-02-20T23:27:51.104Z",
  "datePublished" : "2026-02-13T06:00:00Z",
  "headline" : "How MSUFCU Achieved 12× ROI by Winning Top-of-Wallet Status",
  "image" : {
    "@type" : "ImageObject",
    "height" : 400,
    "url" : "https://48118069.fs1.hubspotusercontent-na1.net/hubfs/48118069/Blog%20Images/msufcu_office.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.cunastrategicservices.com/content/how-msufcu-achieved-12-roi-by-winning-top-of-wallet-status",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Content"
  }
}
```