By Debbie
Discover how CFCU partnered with Debbie to achieve their member growth goals in Detroit by augmenting their marketing team to help drive brand awareness without significant investment.
Debbie launched a program that rewarded Michiganders for reaching their financial goals, backed by CFCU, to attract younger members in metro Detroit and drive deposit activity to the credit union. The partnership has created brand awareness around the $1+ billion asset credit union in a mission-aligned way. Rather than purely focusing on product promotions, CFCU was able to lean on Debbie to create a positive association and incentivize new account opening, driving over 500 new account applications in less than four months.