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InRoads Credit Union: Building Better Relationships with Members

By POPi/o
October 28, 2020

Studies show that sustaining personal relationships with members increases long-term loyalty. In the age of COVID, members are using digital channels more frequently to communicate with the credit union to solve their financial challenges. Conversely, not offering an efficient digital solution causes friction and the personal relationship suffers.

In this video case study with InRoads Credit Union, see how credit unions like yours have overcome the challenges of building relationships through digital channels.

About POPi/o

POPi/o is the world’s premier provider of video banking solutions that enable human interactions that are easy, convenient and efficient. POPi/o helps innovative credit unions build virtual branches that are sales focused and service oriented. POPi/o’s software assists credit unions in connecting with their members and enables highly engaging video interactions.

Virtual branches address the same needs as a physical branch. A critical and essential aspect of POPi/o’s video banking solution is the distinct ability to connect members with product-knowledge experts to serve the community whenever and wherever they have financial needs.