Educators Credit Union Pivots from Branches to Digital
October 28, 2020
Educators Credit Union launched POPi/o video banking in their first branch—just one week before the coronavirus pandemic shut down all its branch lobbies. The solution was to pivot ECU’s POPi/o video banking strategy—which was focused on in-branch service—to one delivered through online and mobile channels and then relaunch the service quickly. This is their story.
POPi/o is the world’s premier provider of video banking solutions that enable human interactions that are easy, convenient and efficient. POPi/o helps innovative credit unions build virtual branches that are sales focused and service oriented. POPi/o’s software assists credit unions in connecting with their members and enables highly engaging video interactions.
Virtual branches address the same needs as a physical branch. A critical and essential aspect of POPi/o’s video banking solution is the distinct ability to connect members with product-knowledge experts to serve the community whenever and wherever they have financial needs.