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The roadmap for personalization in banking - Exclusive research by Cornerstone Advisors

By Prisma Campaigns

94% of financial institutions can’t deliver on the personalization promise. Why is it so hard? This exclusive research conducted by Ron Shevlin, Director of Research at Cornerstone Advisors, reveals three dilemmas financial institutions are facing and a roadmap to address them.

About Primsa Campaigns

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.