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Choosing a marketing platform for credit unions

By Prisma Campaigns

Marketing automation platforms can help credit unions deepen relationships, improve loyalty, and increase share of wallet. But not all of them meet the needs of credit unions. This guide explains the different types of platforms available and the most critical capabilities for financial marketers.

Included in this guide:

  • The benefits of a marketing platform.
  • Capabilities and critical features credit unions really need.
  • Industry-specific strengths to leverage.
  • Cross-industry versus industry-specific platforms.
  • The data you need to power up automation and personalization.

About Primsa Campaigns

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.