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Act like Amazon: creating a data-driven marketing strategy

By Prisma Campaigns

Credit unions have as much first party data as Amazon, if not more. In this ebook we'll discuss the steps to harness the power of data and delivering highly personalized experiences that increase cross-sell and member loyalty.

In this eBook you will learn:

  • How financial institutions are investing in artificial intelligence and personalization.
  • What kind of information is most important for financial marketers to leverage.
  • Examples of highly personalized offers in financial marketing.
  • Five practical steps to deliver personalized experiences.

About Primsa Campaigns

Prisma Campaigns is a marketing automation platform specifically designed to help credit unions develop deep and empathic relationships with their members through personalized marketing campaigns. It uses a connected, data-centric approach to communicate with members on all your digital channels - email, SMS, online banking and mobile app. Prisma Campaigns’ open platform integrates with your existing banking technology and is ready to grow and expand with your credit union.

Prisma is trusted by 25 credit unions to enhance their member experience and increase conversion rates.