A Step by Step Guide to Marketing to Gen Z
March 9, 2021
Marketing has always been about connecting with your audience in the right place and at the right time. Fifty years ago, it was an enormous poster on the side of the highway. Today, people are spending most of their time in a new kind of fast lane — and if your credit union is going to be successful, you’ll need to adopt new strategies that connect you to the next generation of consumers.
Meet Gen Z.
Zogo helps credit unions educate, engage and attract young people. Backed by behavioral science research at Duke University, its gamified financial literacy app teaches sound financial fundamentals and rewards users for learning. Their mission is to make personal finance fun, simple, and social. Founded by Gen Zers, Zogo understands what it takes to reach the younger generation.