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2023 Consumer Predictions

By Vericast
May 12, 2023

If credit unions want to build a broad base of members, they'll have to embrace personalization. But first, they must understand how different generations and segments approach banking so they can deliver the services and messages that will appeal to their varied expectations.

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About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke Checks — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.