Credit unions have historically struggled to acquire younger consumers, as well as retain them over time, despite having best-in-class products. Besides bringing digital banking features to par with other players, marketing remains one of the strongest drivers of attrition to larger banks. Credit unions must align with brands that speak to young consumers in order to create brand awareness and create specialized rewards programs in order to build loyalty.
Rachel Lauren
Rachel Lauren is the co-founder and COO of Debbie, the app that’s reimagining financial rewards for the 99%. She is responsible for marketing and business development, having grown the platform to tens of thousands of users as well as working with financial institution partners. She previously worked as a venture capital investor at BDMI (notable sourced investments include Extra, Winx, Zephr). She began her career in equity research at Credit Suisse, covering enterprise software companies, but always dreamt of working directly with innovative technology companies. She received her BA from NYU Stern School of Business.
Speaking Topics
One of the most challenging things about growth in the finance is that growth does not come without risk. Growth often invites fraud and other types of risk and can become unwieldy to manage. How can you lean on channels and fraud tools to mitigate risk while being more aggressive on growth?