Jared Jones

During his tenure as a Logistics Readiness Officer in the Air Force, Jared was stationed at different bases around the country. This is when he recognized how Credit Unions are oftentimes the backbones of the communities they serve. Inspired to help even more Credit Unions establish leadership and guide clients down life’s financial journey, Jared aimed his problem-solving skills toward optimizing the banking industry. By joining DBSI, a design-build firm with over 25 years of experience in the banking industry, Jared has dedicated his time to creating unique and impactful relationships with Credit Unions nationwide, which has given him behind-the-scenes insight into hundreds of financial institutions. With an emphasis on branch networks and headquarters, banking technologies, and even peoples and processes, Jared is a one-stop-shop for knowledge on all things transformation.

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As a Credit Union, serving the community is at the heart of what you do. You spend time at local events, donate time and money to charities, and support local businesses. But if you’re still wondering what more you can do, like most Credit Unions are, this presentation is for you. In 2022, Jared Jones, Vice President of Growth at DBSI, a design-build firm with over 25 years in the banking industry, met with leaders from over 100 different financial institutions to talk about how they make an impact in their communities. Now he is sharing this knowledge with stories of successes, captured best practices, and even some things to avoid.    

9 in 10 Credit Unions executives recognize the need to make their branches more advisory and most understand that Universal Associates are the answer, but only half of these executives feel confident they know how to accomplish this. While some institutions have attempted to roll out universal roles, only 3 in 10 Credit Unions have successfully transitioned into this service model. Why is that? In this presentation, Jared Jones, Vice President of Growth at DBSI, a design-build firm with over 25 years in the banking industry, has identified 4 things that are standing in the way and what you can do to remove these barriers.

Big branches are expensive. They’re expensive to build, expensive to staff, and expensive to operate. If you don’t have a ton of foot traffic, you likely have a ton of wasted space, a team of bored branch staff, and a severe lack of ROI. But you can’t just close the branch and leave a community that was once served feeling underserved, nor can you lose the market penetration and risk a competitor filling in the gap. The solution: smaller branches. They cost less to build, less to staff, and less to operate—plus they can be placed in extremely convenient locations within communities and opened in half the time of a full-sized branch. This presentation from Jared Jones, Vice President of Growth at DBSI, a design-build firm with over 25 years in the banking industry, breaks down everything you need to know to build a fleet of micro branches and increase the ROI on your branch network without giving up your community presence.